Piyush Goyal was addressing the Valedictory Session of 11th CII Big Picture Summit in New Delhi.

The Minister also asked the industry to carefully introspect on novel entertainment avenues.

Union Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Piyush Goyal called for some form of self-regulation within the media and entertainment industry with regard to content. 

Piyush Goyal was addressing the Valedictory Session of 11th CII Big Picture Summit in New Delhi.

“On the one hand we talk of our culture, our heritage, our rich tradition, our family value system and on the other hand some of what we see on television and OTT platforms certainly is beyond what is ordinarily accepted standards within the Indian cultural landscape”, the Minister noted.

Piyush Goyal said that modern, catchy and entertaining way of presentation of content was very welcome but a certain level of decency in presentation of India, Indian families and Indian culture is something that captains of the industry must pay attention to. The messaging in these programs must not be disconnected with the Indian reality, he opined.

The Minister also asked the industry to carefully introspect on novel entertainment avenues such as gaming to decide to what levels are we willing to allow our youngsters to be on betting platforms and other such areas. 

Goyal emphasized that a balance must be struck here so as to not let these newer entertainment models to adversely affect our culture.