Nykaa Fashion, the multi-brand ecommerce fashion and lifestyle destination, announced Bollywood’s leading style icon, Janhvi Kapoor, as its brand ambassador.

The brand has deepened its relationship with the artist who will be seen in fresh new avatars as she expresses her unbridled love for all things fashion. Nykaa Beauty and Nykaa Fashion meticulously cater to the needs of a discerning customer, who's looking for highly curated offerings and appreciates elevated options to choose from.

Janhvi’s multi-layered personal style and her new role at Nykaa Fashion will be first seen in a campaign film that establishes how the quintessential Nykaa experience, designed to be different for the beauty
and fashion shoppers, is equally seamless across two separate apps. 

The message to style savants is simple- they need not look any further for the hottest trends in fashion and lifestyle because Nykaa Fashion has got it all, across categories. 

Adwaita Nayar, Co-Founder of Nykaa, and CEO Nykaa Fashion says, “Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa."