Tourism Minister Mehmet Nuri Ersoy stated earlier this month in a speech to Parliament that the government hopes to welcome 60 million foreign visitors next year and expects the sector to generate $56 billion in income.

Turkish authorities and industry insiders are confident about the country's tourist development in 2023, citing a strong resurgence in tourism this year and a weak currency as factors.

"We are increasing our 2022 year-end target to 51.5 million visits and $46 billion in revenue," he explained.
The results were somewhat higher than the official objective established in October, when officials estimated that the country would have welcomed 50 million foreign tourists and earned $44 billion in tourism income by the end of the year.

According to official figures issued in late October, the number of international visitors increased by 88.1% year on year to 39.61 million in the first ten months of this year, nearly surpassing the pre-pandemic record of 2019, when 45 million foreign tourists visited Turkey.
The year 2022 is very promising for the (Turkish) tourist business. "Most resorts had occupancy rates of more than 90%," claimed Kaan Sahinalp, the Turkish representative of German tourist giant TUI.
"This year is uplifting in terms of tourism profits for the years ahead. "The future looks bright if Turkey continues on its path of sustainability," he stated recently in an interview.

Furthermore, researchers believe that Turkey's weakening currency would make the country's tourist sector more competitive.

Since last year, the Turkish lira has lost around 70% of its value versus the US dollar. One US dollar is now worth 18.69 Turkish liras, compared to roughly 8 liras in September 2021.
Despite the fact that the tourism sector in countries such as Turkey has seen a strong recovery following the Covid-19 pandemic, the Organization for Economic Cooperation and Development warned in an early December report that the global economy is losing momentum due to the energy shock caused by the ongoing Russia-Ukraine war, high inflation, and weakened household purchasing power.
According to the analysis, global tourism would not return until 2024 or 2025, if at all.

According to Sahinalp, Turkey should continue to diversify its tourism business in order to attract more tourists interested in cultural and historical excursions.