Reports said that conglomerate will use its exclusive rights to one of the world’s most-watched sporting events to challenge Walt Disney Co. and Amazon.com Inc.

Viacom18 Media Pvt., the joint venture between Paramount Global and Ambani’s conglomerate Reliance Industries Ltd., licensed the IPL streaming rights last year for $2.7 billion, the reports said.
 

Billionaire Mukesh Ambani’s conglomerate will stream Indian Premier League cricket games for free, according to reports.

Reports said that conglomerate will use its exclusive rights to one of the world’s most-watched sporting events to challenge Walt Disney Co. and Amazon.com Inc. in India’s booming media market.

Viacom18 Media Pvt., the joint venture between Paramount Global and Ambani’s conglomerate Reliance Industries Ltd., licensed the IPL streaming rights last year for $2.7 billion, the reports said.