the country welcoming over 3.6 million visitors. Building on the success of last year, 2023 is expected to be an exciting year for Vietnam, with an increase to around 8 million incoming tourists.

The year 2022 marked the long-awaited return of inbound tourism to Vietnam,

With an amazing year-round temperature, a plethora of bustling towns, and breathtaking coastline, it's no wonder that the number of visitors opting to visit Vietnam is increasing year after year. With 93,794 British tourists in 2022, the United Kingdom was Vietnam's biggest European market.
"Last year's robust visitor numbers speak for themselves, and are a tribute to the quality of product that Vietnam has to offer tourists," said Kien Tran Trong, Chairman of the Vietnam Tourism Advisory Board. It's been a delight to welcome back such a huge number of tourists to the nation after a quiet couple of years due to the epidemic, so that we may continue to show our visitors all Vietnam has to offer. Vietnam has something for everyone, from a dynamic food scene and a rich culture to many breathtaking beaches and bustling cities. We want to continue welcoming foreign visitors to our location in 2023, as we work to improve our tourist offering throughout the year."
Leaders in the travel and tourism sector have been working on boosting competitiveness within the tourism goods on offer as part of Vietnam's efforts to make the destination more accessible and appealing to tourists in the next year. This is reflected in a number of intriguing new hotels opening in 2023, including Nobu Hotel Danang, Avani Cam Ranh, and Mandarin Oriental Saigon, to mention a few. In addition, several new local and international airline routes have been developed to make travelling to and around Vietnam easier than ever before.
Vietnamese airlines and destinations were among the winners at the World Travel Awards 2022 - Region: Asia & Oceania, which took place on September 7 evening in Ho Chi Minh City.

Vietnam Airlines was named Asia's Leading Airline - Economy Class and Asia's Leading Airline Brand, while Vietravel Airlines was recognised as Asia's Leading New Airline.

Meanwhile, the Ville De Mont Mountain Resort in Lao Cai's northern mountainous province of Sa Pa town and Premier Village Ha Long Bay Resort in Quang Ninh's northern coastal province of Quang Ninh were named Asia's Leading Lifestyle Resort and Asia's Leading Family Villa Resort 2022, respectively.

Vietnam was nominated for a number of WTA 2022 categories earlier this year. Leading Destination, Leading Sustainable Tourism Destination, Leading Heritage Destination, Leading Cultural Destination, Leading Nature Destination, Leading Youth Travel Destination, and Leading Beach Destination are among the Asian awards nominated for the country.

Hanoi, the capital city, was named Asia's Leading City Break Destination and Asia's Leading Cultural City Destination.