UPDATE
March 28, 2024
The next big thing in trip planning is travel aesthetics.
The 'travel aesthetic,' which is quickly gaining popularity among Zoomers on social media platforms like as TikTok, Instagram, and Pinterest, is the latest way to decide where to go on vacation.
Every week, it seems like a new TikTok trend emerges, generally driven by Gen Z's interests and behaviours. So it should come as no surprise that the current travel trend is also from them.
Travel aesthetics,' which are essentially an internet mood board comprised of photographs and videos of a country, city, or destination, are like a vibe check for your wanderlust. According to British swimwear store Pour Moi, searches for 'travel aesthetics' have increased by 81% in the previous two years.
So, where do Gen Z (and others) spend the most time mood boarding? Pour Moi dug deeper into the data by analysing worldwide Google searches and Pinterest pins to identify the nations with the most popular travel aesthetic. Continue scrolling to discover where people have been pinning and searching the most, as well as a breakdown of the top five nations' aesthetics.
20. Turkey, Europe
19. South Korea, Asia
18. Switzerland, Europe
17. Ireland, Europe
16. Singapore, Asia
15. Canada, North America
14. Australia, Oceania
13. Egypt, Africa
12. Germany, Europe
11. USA, North America
10. Spain, Europe
9. England, Europe
8. China, Asia
7. Mexico, North America
6. Brazil, South America
5. India, Asia
4. Italy, Europe
3. France, Europe
2. Greece, Europe
1. Japan, Asia