Bel shall acquire 49% stake in Britannia’s wholly owned subsidiary BDPL (Britannia Dairy Private Limited). The entity thereafter shall be renamed as ‘Britannia Bel Foods Private Limited’. 

The joint venture will combine Bel Group’s century-old legacy and knowledge of delivering innovative and delicious cheese products under the iconic global brand The Laughing Cow with that of Britannia’s equity of trust, quality, distribution network and knowledge of the Indian market to expand the cheese industry in the country. 

Britannia Industries Ltd. (BIL), India’s leading Food Company and Bel, the renowned French cheese maker and major player in healthy snacking, announced that they have entered into a joint venture to offer Indian
consumers a world-class range of nutritious, delicious and accessible cheese products. 

Bel shall acquire 49% stake in Britannia’s wholly owned subsidiary BDPL (Britannia Dairy Private Limited). The entity thereafter shall be renamed as ‘Britannia Bel Foods Private Limited’. 

The cheese products will be produced in the JV’s new, state-of-the-art-facility at Ranjangaon, Maharashtra.

The facility is backward-integrated to collect milk from local farmers in the region. The products will be co-branded using the trademarks “Britannia” and “The Laughing Cow” and will be introduced in innovative formats, to ride on the fast-growing cheese category in the country. Abhishek Sinha, Chief Business Officer, Dairy business, Britannia is named the CEO of the Joint Venture.

The joint venture will combine Bel Group’s century-old legacy and knowledge of delivering innovative and delicious cheese products under the iconic global brand The Laughing Cow with that of Britannia’s equity of trust, quality, distribution network and knowledge of the Indian market to expand the cheese industry in the country. 

By joining forces through the JV, Bel Group and Britannia will create the best conditions to accelerate the development of the nascent cheese market in India
thanks to the strategic complementarity of the two companies. Britannia Industries will hold 51 per cent stake in the Joint Venture Company, while Bel Group will hold 49 per cent.